Way Better Snacks does things differently from an ordinary chip company. Their organic, non-GMO ingredients and unique sprouting process make corn tortilla chips and snack crackers that are healthier than regular chips, without sacrificing on flavor. In fact, we think they taste even better than [insert major tortilla chip brand name here].
No, we’re not shareholders, we just love Way Better Snacks! They not only make a great product, but they were a great client for us at Room 34. Building on new branding work done by Zeus Jones for Way Better Snacks, Room 34 partnered with Karsten Lundquist for IA and UI design, and we worked closely with the client through the second half of 2015 and into early 2016 to create a highly flexible, easy to use modular content structure based on the concept of “atomic design.”
In addition to the modular template used for most pages of the site, we integrated major plugins like The Events Calendar Pro, WooCommerce and Store Locator Plus, and we also custom developed a Recipe Finder using custom post types and taxonomies.