The iPhone version of Amazon.com is better than the regular version of Amazon.com
Amazon.com (as if you don’t have it bookmarked) is (probably, still) the undisputed king of the mountain of e-commerce. Even though many of Amazon’s former brick-and-mortar partners, like Target, have since gone off and launched their own (usually better) individual e-commerce sites, Amazon is still at the heart of it all and is the go-to choice for buying… well… just about anything online. These days, as I’ve noted before, I use it mostly to buy MP3 downloads, which despite my usual criticism of Amazon in general (wait for it!), offers a great selection, better prices, and higher quality than iTunes… and no DRM.
But that’s not my point today. My point today is to address that one usual criticism I have of Amazon: their design sucks. And I am talking about both the surface-level graphic design and layout of their pages, and also much of their application flow as well. There are two main ways in which I think their design fails: there’s too much of everything, everywhere, all the time on their site, and (consequently, perhaps) many options that I think should be prominent and visible are instead hidden in microscopic type at the bottom of the page.
Case in point, from the Amazon MP3 realm: as a web developer, I’m constantly tinkering with web pages in ways ordinary users do not, and as a result I am frequently clearing my cache and my cookies. Now I could be careful and just delete the cookies from the sites I’m working on, but I’m usually in the middle of something and therefore in too much of a hurry, so I just delete them all. (And, yes, waste a lot more time in the long run retyping all of my usernames and passwords for the sites I visit… but at least that helps me remember my passwords!) As a result, I lose the cookie that tells Amazon that yes, dammit, I did already download and install your MP3 Downloader app so I don’t need to download it again! The first couple of times this happened, I was dumbfounded, and frustrated, and I re-downloaded and reinstalled the application, even though I knew I already had it. Finally I scrolled down and discovered a sentence in 8-point type telling me that if I already have the downloader app, I should “click here” to activate it in this browser.
Yeah, thanks.
Which brings me finally to my point. Read more »











