Amazon.com (as if you don’t have it bookmarked) is (probably, still) the undisputed king of the mountain of e-commerce. Even though many of Amazon’s former brick-and-mortar partners, like Target, have since gone off and launched their own (usually better) individual e-commerce sites, Amazon is still at the heart of it all and is the go-to choice for buying… well… just about anything online. These days, as I’ve noted before, I use it mostly to buy MP3 downloads, which despite my usual criticism of Amazon in general (wait for it!), offers a great selection, better prices, and higher quality than iTunes… and no DRM.
But that’s not my point today. My point today is to address that one usual criticism I have of Amazon: their design sucks. And I am talking about both the surface-level graphic design and layout of their pages, and also much of their application flow as well. There are two main ways in which I think their design fails: there’s too much of everything, everywhere, all the time on their site, and (consequently, perhaps) many options that I think should be prominent and visible are instead hidden in microscopic type at the bottom of the page.
Case in point, from the Amazon MP3 realm: as a web developer, I’m constantly tinkering with web pages in ways ordinary users do not, and as a result I am frequently clearing my cache and my cookies. Now I could be careful and just delete the cookies from the sites I’m working on, but I’m usually in the middle of something and therefore in too much of a hurry, so I just delete them all. (And, yes, waste a lot more time in the long run retyping all of my usernames and passwords for the sites I visit… but at least that helps me remember my passwords!) As a result, I lose the cookie that tells Amazon that yes, dammit, I did already download and install your MP3 Downloader app so I don’t need to download it again! The first couple of times this happened, I was dumbfounded, and frustrated, and I re-downloaded and reinstalled the application, even though I knew I already had it. Finally I scrolled down and discovered a sentence in 8-point type telling me that if I already have the downloader app, I should “click here” to activate it in this browser.
Yeah, thanks.
Which brings me finally to my point. Read more »